Soccer fans may have noticed a "sea" of pink cleats at the 2026 FIFA World Cup. The trend is not limited to one team or one brand. Players from different countries, even those sponsored by competing shoe companies, are wearing similar shades of pink. This is not a random coincidence. Rather, it is a deliberate strategy used by all the major athletic brands. So why pink?
Read news articleOn June 11, 2026, Mexico opened the FIFA World Cup with a 2-0 win over South Africa in front of a home crowd at the Mexico City Stadium. The match marked a historic milestone for midfielder Gilberto Mora, who entered as a substitute in the 65th minute.
Read news articleHistory was made at the 2026 London Marathon, as two runners finished in under two hours for the first time in an official race. Sabastian Sawe crossed the finish line at 1 hour, 59 minutes, and 30 seconds. Yomif Kejelcha followed just 11 seconds later at 1:59:41. Meanwhile, Tigst Assefa set a new women-only world record, finishing in 2:15:41. While many factors contributed to these performances, all three athletes shared one key advantage. They all wore the adidas Adizero Adios Pro Evo 3 shoes.
Read news articleAn autonomous robot made history on April 19, 2026, when it beat 12,000 human runners and 300 fellow robots in a half marathon at China’s Beijing E-Town. The aptly-named Lightning pulled away early and never slowed down. It finished the 13.1-mile (21.1 km) race in just 50 minutes and 26 seconds. The top human finisher, Zhao Haijie, crossed the line about 10 minutes later.
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